Prior to the invention of smart phones, tablets, Wi-Fi, and mobile data networks, many people would just access websites by using their desktop computers. Because of this, most websites on the Internet are simply created for desktop viewing. However, with the launch of mobile devices and wireless connectivity, a lot of people are now browsing the World Wide Web through their tablets and mobile phones. Obtaining information accessible is now very popular.

Due to this demand, it’s essential for website owners to update their sites and provide versions that are ideal for various kinds of mobile devices. There are numerous ways of doing this, but most websites have yet to apply a program for mobile browser and tablet detection. A lot of websites decide to do nothing for their mobile users, and rather deliver desktop-formatted content to mobile browsers. This offers only one benefit: it implies spending no time, effort or resources on website formatting. However, doing nothing carries a several drawbacks, such as fewer visits from mobile device users, and therefore, less revenue. This is due to sites which are not optimised for mobile viewing may result in application failures. Furthermore, content created for desktops may be rendered unusable - and thus, worthless - when seen via low-end browsers. Both situations are very frustrating for users.

On the other hand, websites can also offer different mobile versions of their websites and place a link to these versions at the top of their page. This is somewhat better than doing nothing since it gives mobile users a website that they can work with. Nevertheless, maintaining another mobile website version can have several drawbacks: first, placing a link at the top of the site can be unattractive, particularly for those who are viewing the page through a desktop computer; second, desktop viewers can accidentally click the link (and have to go through the hassle of clicking back to the original site) or mobile users can easily miss the link (and so miss out on a better surfing option); finally, using a separate mobile site signifies separate maintenance, which can be a problem for web developers (it’s also easy to overlook to maintain the mobile site since more focus is frequently placed on creating the desktop version).

The ideal way to handle mobile users is by employing a system for detecting their devices and then instantly redirecting them to the website version that makes the perfect use of the features of their device. This may need an extra cost on the part of the website owner, but it offers benefits that are very desirable: enhanced website functionality and thus, increased satisfaction from users. Certainly, keeping mobile users happy can also result in more return visits, and therefore, higher profit for the business.
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